Minneapolis, Minnesota, November 18, 2021 – Startup Today has been selected as the winner of Scale It Up!, an innovative challenge designed to help plant protein start-ups accelerate their products to market. The challenge involved more than 130 people from 22 companies participating in a six-month competition. Today, it will continue to cooperate with the four challenge sponsors of Buhler, Cargill, Givaudan and PURIS to accelerate product development and expand production to produce plant protein substitutes that taste and texture similar to poultry.

"Winning the Scale It Up Innovation Challenge means everything to me personally and to Today's business," said Max Elder, CEO and co-founder of Today. "This is an incredible validator of our hard work and a rare opportunity to access truly unparalleled resources, expertise and technical capabilities to help our business expand."

It is now creating large, label-friendly, complete alternative proteins that resemble the taste, appearance and mouthfeel of poultry when rehydrated. Using sustainable pea protein and produced by dry extrusion, they have a shelf life of two years at ambient temperature in complete cuts like chicken, and are relatively expensive compared to similar poultry products.

As the first place, Todays will receive six-month mentorship from partner companies, with technical expertise and access to state-of-the-art testing facilities for more than $100,000.

Plant Ranch was selected as runner-up for its Mexican-inspired sustainable plant protein series. They will receive three months of mentorship from the partner company of their choice.

Gary Huerta, CEO of Plant Ranch Foods, said: "This is a great job opportunity for us, not just in condiments or protein, but really focusing on the technology that helps build our company." This is a great opportunity to work with people who have more expertise than we do."

Plant Ranch combines the authentic flavors of Mexico with plant proteins to provide a healthy dining experience. Since the product has been retailed on a small scale, they are developing more SKUs, including gluten-free options. Plant Ranch believes that their products provide a real Mexican gastronomic experience comparable to the dishes offered by Latin American families.

Ian Roberts, Chief Technology Officer of Bühler, said: “The enthusiasm and motivation of these contestants to help find solutions to the growing population is admirable, which makes it possible to select winners and runners-up from the top five. It is also a challenge in itself. Group. "I hope that others will be inspired by this challenge and we see the accelerated development of these innovators. "

Based on the success of the Scale It Up Innovation Challenge, the four companies that took the lead in launching this unique challenge intend to expand it beyond North America in the next few months, first of all in Europe. Julie Mann, Chief Innovation Officer of PURIS Holdings, said: “This platform is meaningful for start-ups that have a very good proof of concept but lack the resources to clear the last obstacle before going public.”

To learn more about the innovation challenges of Scale It Up, visit scale-it-up.org.

About Bühle Bühler's mission is to create innovation for a better world and balance the needs of the economy, mankind and nature. As a related solution partner in the food and transportation industries, Bühler is committed to reducing energy, waste and water in its customers' value chains by 50% by 2025. Billions of people are exposed to Buhler technology because they meet their basic needs for food and movement every day. Every day, 2 billion people enjoy the food produced by Buhler equipment; 1 billion people ride in vehicles made with parts produced using Buhler technology. Countless people wear glasses, use smartphones, read newspapers and magazines-all of which rely on Buhler process technology and solutions. With this global relevance, Bühler is in a unique position to transform today's global challenges into sustainable businesses. Buhler is committed to providing safe food for the world and doing its part to protect the climate by providing solutions that make cars, buildings and machinery more energy efficient.

Buhler invests up to 5% of its turnover in research and development. In 2020, approximately 12,500 employees created a turnover of 2.7 billion Swiss francs. As a Swiss family company, Buhler is active in 140 countries/regions and operates a global network of 100 service stations, 33 manufacturing bases, and 24 application and training centers.

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