The label manufacturer says its technology enables rigid plastic recycling across its film portfolio.

Avery Dennison Label and Packaging Materials, headquartered in Mentor, Ohio, says it has removed a key obstacle to plastic recycling with the introduction of next-generation AD CleanFlake technology, extending the benefits of its CleanFlake technology to high-density polyethylene (HDPE) bottles. With the AD CleanFlake Portfolio, Avery Dennison says it is enabling rigid plastic recycling across its film portfolio, providing brands and converters solutions that support recycling processes without compromising performance to meet sustainability goals.

AD CleanFlake technology is recognized by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly in the case of polyethylene terephthalate, or PET, or to stay with the package in the case of high-density polyethylene, or HDPE. The AD CleanFlake Portfolio creates the potential to divert more than 200 billion rigid plastic bottles and containers from landfills.

“This is an important step forward in using innovation to advance the circular packaging economy without compromising performance,” says Pascale Wautelet, vice president of Global R&D, Avery Dennison Label and Graphic Materials. “Brands are actively seeking solutions to help them advance their sustainability initiatives, and our AD CleanFlake Portfolio significantly expands the applications for this groundbreaking technology.”

The AD CleanFlake technology also delivers adhesion, clarity and conversion performance, according to the company. For converters, the adhesive features water whitening and bleeding resistance. Brands benefit from print quality that supports bold designs and contributes to shelf appeal.

AD CleanFlake will be available in Europe in September and North America by the end of the year.

VTT research center says its Olefy technology converts mixed plastics into “usable virgin-grade materials an infinite number of times.”

The Espoo, Finland-based VTT Technical Research Centre says, after four decades of thermal conversion technology development, it is ready to commercialize a process it says “can affordably convert most of the world’s waste plastics back to usable virgin grade materials an infinite number of times.”

VTT says it will begin introducing its Olefy technology in October and that it has submitted eight patent applications for the process.

Its plans include the creation of a new company called Olefy Technologies that will put into place the new technology VTT says “can extract over 70 percent virgin grade plastics and chemical raw materials components from plastic waste.”

VTT says, “The new process can be done in a single step, majorly reducing the cost of plastic recycling and making recycling a preferred option for massive amounts of landfill-bound plastic waste that current methods are unable to process.”

The research center cites limitations of mechanical recycling, including that some recycled plastic “cannot be used in food packaging and pharma applications.”

VTT continues, “The opportunity to get virgin quality plastic from previously unusable plastic waste means that with Olefy it is economically viable to recycle most of the world’s plastics with minimal sorting by consumers and businesses.”

VTT CEO Antti Vasara says,“Olefy is a quantum leap in recycling that will change the way the world views plastic by making it truly circular and guiding us towards carbon neutrality even faster.”

A VTT researcher says an advantage of the Olefy process is that it enables plastic to be recycled an infinite number of times.

“One of the problems with current recycling methods is that the quality degrades every time plastic is recycled,” says Matti Nieminen, head of technology at Olefy. “After several rounds of mechanical recycling, the quality becomes too poor, and the plastic is no longer usable and goes to a landfill. With the Olefy recycling process, the quality of the plastic is equal to virgin grade, so it can be recycled indefinitely, and materials no longer need to end up in landfills. In essence, Olefy will make it possible for plastic to be a true part of the circular economy.”

Olefy’s new technology also reduces the need for naphtha feedstock and can produce its own energy to carry out the recycling process.

“The economic benefits of having virgin grade components from recycled materials can completely change the dynamic of global oil consumption,” Nieminen says. “Olefy will significantly reduce the need to use new oil for making plastic and maybe even create a new economic incentive to clean up plastic from land and water as it becomes a valued commodity.”

Noting that “demand for sustainable and recycled plastics is higher than ever,” VTT says that “essentially, with the Olefy process, it takes the same amount of ethylene or propylene-based waste plastic as higher-cost naphtha feedstock to produce a ton of virgin grade plastic material.”

At the same time, the process itself lowers the cost of production of recycled plastic so significantly that it can lower the bar for global companies to use it as a higher percentage of recycled material in their products and packaging, contend the researchers.

“Demand for recycled plastics is growing much faster than the supply,” says Timo Sokka, head of business at Olefy. “All major brand owners are committed to fighting climate change, and they are responding to consumers’ growing concerns on waste accumulation by utilizing recycled materials in their products. Olefy responds perfectly to these challenges by making plastics recycling truly feasible on an industrial scale.” 

About 500 industrial steam cracker operations are located around the world. A steam cracker is a petrochemical plant that breaks down light hydrocarbons, such as ethane, propane, and light naphtha, to produce ethylene. Olefy’s new technologies economically open up a new world and value for plastic scrap for these facilities, say the researchers.

“This technology enables direct parallel integration of the Olefy modules into existing steam cracker sites around the world to effectively produce virgin grade olefins, which are converted back to virgin grade plastics, significantly lower capital expenditure requirements, accelerating market demand, and price premiums make these investments also very attractive for the steam cracker operators,” Sokka says.

A working Olefy pilot is running at the VTT Bioruukki Pilot Centre in Espoo, Finland. The newly established Olefy Technologies company is currently discussing partnerships and negotiating with investors for scaling, business development and licensing of the technology. The first industrial demonstration operation is expected to be operational by 2026, VTT says.

The Olefy process is based on gasification, and the process is tolerant to contaminants in the feed. “This means easier pretreatment of the feed before the Olefy processing,” according to VTT.

Steelmaker has record profits in its 2022 fiscal year; says North Star and MetalX investments will bring more growth.

Australia-based steel producer BlueScope has reported fiscal year 2022 net profits after tax of AUD$2.81 billion ($1.97 billion), which its CEO calls “a record performance in BlueScope’s 20-year history as a listed company.” The company also disclosed it has recently purchased a scrap yard in Ohio for about $80 million. Milliron Recycling, Mansfield, Ohio, was owned and operated by Grant Milliron.

According to a statement from BlueScope to Recycling Today, the Milliron acquisition provides the company supply surety for a large portion of key feed product for its North Star minimill in Delta, Ohio. BlueScope says Milliron also has a presence and expertise in both prime and obsolete scrap processing, which helps the steelmaker increase its participation in the circular economy.

The company says this acquisition enables the North Star facility to improve the quality and quantity of obsolete scrap it uses and reduce the mix of more costly prime scrap. BlueScope says this acquisition also will help the company to achieve additional scrap self-sufficiency.

BlueScope Managing Director and CEO Mark Vassella says the annual profits represent a 135 percent ($1.14 billion) increase compared with profits in fiscal year 2021. “This was an outstanding result, with tremendous performances across our business portfolio,” he says.

Vassella continues, “We saw continued strong demand for our steel products and solutions despite recent macroeconomic and geopolitical volatility. It’s truly heartening to see our people continue to step up, to serve our customers and to operate safely and with great resilience. This record result is their record result.”

Commenting on high-profile activity in the United States, Vassella says, “Operating cash flow, after capital expenditure, including on the North Star expansion, was AUD$1.71 billion ($1.2 billion). From this, investments of AUD$1 billion ($700 million) were made in the U.S. acquiring the MetalX ferrous recycling business and the Coil Coatings business. These were well-considered and well-executed investments in our U.S. growth plan.”

In its report to shareholders, BlueScope calls its recently completed fiscal year, which ended June 30, “a year of major achievement and progress for BlueScope in the U.S.”

The firm continues, “Construction is substantially complete on our biggest single capital project, to add capacity of 850,000 metric tons per annum to the North Star minimill in Delta [Ohio]. The first coil was produced in June 2022, and we are commencing the 18-month ramp up to full run rate, at which point North Star will account for around 5 percent of total annual U.S. flat steelmaking production.”

Regarding its entry into the scrap market, the company writes, “In December, BlueScope established BlueScope Recycling and Materials, or BRM, by acquiring the ferrous scrap steel recycling business of MetalX in Waterloo, Indiana, and in Delta, Ohio, for approximately $220 million.”

Referring to its most-recent acquisition, without details provided, BlueScope writes, “In August, a third scrap processing site was acquired.” A slide accompanying the BlueScope fiscal year 2022 presentation refers to the “recent acquisition of an additional scrap processing site in Ohio for about US$80 million.” The new (former Milliron) site is not yet listed on the BRM website as of Aug. 16.

In its report to shareholders, BlueScope adds, “BRM gives us a crucial presence and expertise in scrap processing. The new business unit will enable North Star to improve the quality and quantity of obsolete scrap it uses and reduce the mix of higher cost, prime scrap.”

On the finished steel downstream side, the company adds, “In June, BlueScope established a significant national painting footprint in the U.S. with the $717 million acquisition of the Coil Coatings business from Cornerstone Building Brands [which is] now named BlueScope Coated Products, or BCP.”

The educational campaign includes information that emphasizes the implications and potential impact of a General Services Administration proposal.

The Plastics Industry Association, Washington, has launched a new campaign to raise awareness regarding the potential environmental and economic harm caused by a new rule proposed by the General Services Administration (GSA). The federal agency is seeking comments on a proposed rule that could ban the federal government and its agencies from purchasing single-use plastics.  

According to the GSA, the proposal concerns reducing single-use plastics, including those used in packaging and shipping required for the delivery of products under GSA contracts and items included on the contracts. For this proposal, plastic materials that are used and then immediately disposed of once the item is delivered are considered single-use plastics. The administration is accepting comments until Sept. 6.  

“A proposal such as this from GSA would run counter to the administration’s environmental goals to reduce emissions,” says Matt Seaholm, president and CEO of the Plastics Industry Association. “If this policy were to move forward, not only would it cost taxpayers millions and millions of dollars, it would force the use of products and materials that likely have a much larger environmental footprint than the plastic products the administration would be looking to phase out.”  

The launch of this educational campaign will include information made available by the association that emphasizes the implications and potential impact that a rulemaking like this could have. Additionally, the association says the rule could lead to high costs, beyond just the plastics industry, potentially harming infrastructure, construction, shipping, consumers and national parks.  

“Our industry is investing billions of dollars to recycle more plastic waste in the U.S.,” Seaholm says. “We would welcome the opportunity to collaborate with the administration to develop effective recycling solutions that reduce plastic waste through smart investments in infrastructure, technology and education.”   

More information on the GSA rulemaking can be found on the association’s website. 

SWANA will provide capacity-building and technical assistance to local leaders in rapidly urbanizing, coastal countries.

The Solid Waste Association of North America (SWANA), Silver Spring, Maryland, and the U.S. Agency for International Development’s (USAID) Clean Cities, Blue Ocean (CCBO) program have entered into a memorandum of understanding (MOU) to address ocean plastic pollution. The association will provide capacity-building and technical assistance to CCBO’s global staff, industry representatives and government officials.   

According to a news release from SWANA, the association’s resources will benefit CCBO’s rapidly urbanizing focal countries across Asia, the Pacific Islands, Latin America and the Caribbean. Through the partnership, knowledge can be exchanged to advance local waste and resource management and strengthen solid waste management practices in CCBO countries, with an initial focus on the Caribbean and Latin America.  

CCBO is USAID’s flagship program to address ocean plastic pollution, working in 10 countries and more than 25 cities globally to support the U.S. government’s Save Our Seas Act legislation and advance local waste systems that can prevent ocean plastic pollution at its source.   

“SWANA and its members have substantial expertise and experience on how to identify and implement sustainable solid waste management solutions,” says David Biderman, SWANA’s executive director and CEO. “SWANA is also the industry leader for training and education, and we look forward to providing assistance to CCBO and its partners.”